New Herald Square Ad Campaign from Travel Hub 365 Impresses Passersby with Stunning Visuals Luxury Travel Planning Agency Uses Bold Ad to Appeal to Stressed Professionals
March 17, 2017 New York, New York Luxury travel brand Travel Hub 365 has launched a new ad campaign in Herald Square, NYC, placing a gorgeous, interactive ad on a digital billboard on the side of Macy’s on 34th street.
A Bold Ad Campaign Appeals to Stressed Professionals
The ad, running once an hour, every hour until April, is branded to appeal to travelers who may not be thinking about a vacation. This is achieved by using tropical imagery to contrast with the chilly NYC early spring weather. The contrast of the ad tempts passersby into visiting the Travel Hub 365 website to make use of their trip planning services on a vacation to de-stress and decompress from their everyday lives.
Specifically, the billboard, produced by media, marketing and promotions agency, Blue Vista 725, makes use of a unique tagline, “procrasti-vacation”, which refers to the act of putting off a vacation because of the stress of planning. Travel Hub 365 eliminates this stress entirely. Those interested can pick from a wide range of luxurious, pre-planned vacations.
Smart ad placement, great design, and convincing copywriting combine for a bold ad campaign that is sure to help Travel Hub 365 boost sales, especially among business professionals who don’t have time to plan their own vacations.
“This brand campaign excites me because it captures the feeling and emotions from our vacations. Our single travel brand can deliver it all to them, whereas booking directly means managing a minimum of 3 different travel companies. We bring it all together in one Hub and customize it to their benefits, and needs, so they can spend less time searching and more time preparing”, says Stephen Scott, Founder, and CEO of Travel Hub 365.
In conjunction with this campaign, Travel Hub 365 along with Outlier PR will launch a social media giveaway for a chance to win a travel prize. To enter, the requirements are to snap a picture of the ad and share it on Instagram using the hashtag #TH365Macys. The giveaway is not sponsored or endorsed by Macy’s or Instagram. To be announced March 20th.
About Travel Hub 365: Travel Hub 365 is a purpose-built luxury travel brand that provides the very best experiences in corporate and leisure travel in a globally-connected world, offering fully-integrated, pre-planned vacation packages as well as customized trips. The agency is an independent contractor of First In Service Travel, a branch of Tzell Travel Group.